Groups on PakSurf !

What is a Group on #PakSurf and who needs one?
A #Group is the only way for entities like businesses, organizations, celebrities, and political figures to represent themselves on #PakSurf.

Unlike a personal #PakSurf profile, groups are visible to everybody on the Internet. Anyone on PakSurf can connect to and receive updates from a group by becoming a surfer(i.e. ‘surfing’ the group).

Like a friend’s profile, PakSurf groups enable public figures, authors, speakers, restaurants, hotels, bands, retail stores, photographers, realtors, community organizations and other entities to create an authentic and public presence on PakSurf.
Unlike your friend’s profile, PakSurf groups are visible to everyone on the internet by default. You, and every person on PakSurf, can connect with these groups by becoming a surfer and then receive their updates in your Time Line activity and interact with them.
Authenticity is at the core of a group on PakSurf. Just as profiles should represent real people and real names, so too should groups for entities.
Only the official representatives of a public figure, business or organization should create a group on PakSurf.

Brand your #Group:
Add a unique cover photo and showcase your most important news on your Group timeline. Connect with a wide range of people, post new updates so people who cares knows what's going on and what matters.

What’s the difference between a Group and a Group?
Unlike groups, groups are visible to unregistered users and are thus indexed in search engines (important for reputation management, for example); Unlike groups, groups allow you to send out “invite” (you can easily invite all your friends to join the group while with groups you will be forced to drop some invites manually).

Because of this, groups are better for viral marketing, meaning that any group member can also send invites to his or her friends.

General Rule:
Groups are generally better for long-term relationships with your fans, readers or customers.
Groups are generally better for hosting a (quick) active discussion and attracting quick attention.